Articles, Fab Fighting Community

Meet the founder and CEO of AnaOno, Dana Donofree

I am so excited to introduce this woman to our Fabulously Fighting Community. Some of you may know her, some of you may know her name and her amazing line of intimates specifically designed for Breast Cancer fighters. AnaOno is changing the conversation around undergraments post surgery, radiation, and trauma. Honestly my horor story with bras since diagnosis has left me feeling as if there isn’t an option post surgery. BUT THERE IS and her name is Dana and her line is AnaOno! To know Dana, is to love her. Her story, her personality, and her pure heart is a recipe for the most beautful soul, and Dana has it.

I am honored to know her and to be walking in NYFW for her line to help raise money for the METAvivor organization. 100% of the monies raised go to fund research grants to improve the lives of Stage IV breast cancer fighters, also known as metastatic breast cancer. Each year, the runway features breast cancer fighters as the models, wearing desings made especially for them, showing the world what breast cancer really looks like. I am beyond excited, honored and a bit nervous to strut down that runway with these powerhouse women, and walking for the OG herself. Dana brings love where ever she goes and I know this Fashions Show will be the epitome of Love, light, and Badassery! Yes that is a word because I just made it up! PLEASE give a warm Fabulously Fighting welcome to Dana Donofree!

Tell me about yourself. What you do? How you got started in your career and what you hope to accomplish.

My name is Dana Donofree. I grew up in a small town in Ohio, loved being creative, loved to dance, and even though I loved growing up in a farm town my dream was to live bigger, so I set sail down to Savannah, Georgia to follow my lifelong dream of becoming a fashion designer. I studied at Savannah College of Art Design, took my experience to New York City where I worked in several companies from juniors, to women’s, to high fashion. Soon after a move to Colorado to explore new opportunities along with my fiancé, I was diagnosed with breast cancer at the age of 27. My life changed forever in that moment, but the bright side of it all, was that AnaOno is born.

What has been the biggest turning point in your life? 

Getting a cancer diagnosis at the age of 27 changed everything. I was no longer able to live that happy-go-lucky life I was accustomed to, and time now had a different meaning. It changed me on many levels—I knew I needed to live my life fully at all points. It helped me remove a lot of the damage or destruction around me, and it gave me the idea to start AnaOno. So I would take it back if I could, but it would be a super tough question, because it really has changed me and my life for the better.

Who has been the most influential person in your life? 

I am inspired every day by our customers! It is really an honor to hear their stories, share in their experiences and, in some cases, get to share those stories with others to provide additional inspiration to those of us affected by breast cancer. I have heard heart-breaking stories, that then change into life-changing stories, that change into inspiring others, it really is amazing to get to share this with others.

What has been your biggest fear?

It could be a fear, it could be setting high expectations, but I fear I won’t be able to do enough during my time here on earth. I have learned in running AnaOno for the last 10 years, that there is work to be done here stateside, and all around the world. I pray I get the opportunity to do it all. But as a cancer patient, you just never know, so I pack every day I can with as much advocacy, hard work, and dedication I can muster.

What is the best advice you can give someone who is not sure they can move on from trauma? 

Take it a day at a time, and don’t be too hard on yourself. This ISN’T EASY! It is likely the worst thing you have encountered in your entire life, and that is why it causes trauma. So be kind to yourself, love yourself in the moments that you can, and think about the future if possible. Maybe not to years down the road, but sometimes just looking forward to tomorrow is enough to get through the day.

What would you like YOUR legacy to be?

WOW! This is a tough one. I hope my legacy is about how dedicated I was to improving the lives of those of us affected by breast cancer. It is a troubling world, and overwhelming to say the least. I hope to eradicate some of that through my work, both personally and professionally.

Anything you would like our readers to know that I haven’t asked? 

Learn more, get engaged and join the conversation, check us out at
If you want to or follow us on social media @AnaOnoIntimates


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